An announcement is a one-way message with information that is sent to a certain group of employees that’s set up in the announcement channel. With this, you don’t have to:

• send individual messages to each employee; or
• create separate group chats repeatedly.

An announcement can be more than just text. For example, you can send an image with the Image announcement type and use rich text in the Article announcement type.
If you mistakenly sent an announcement, learn how to recall the message.

Permissions needed

• Broadcast: View and Manage permissions

Before you start

• Ensure the appropriate announcement channel is set up with the employees you want. If not, you can set one up with the employees you want.
• Prepare the announcement you want to make (e.g., images, content).

Send a text announcement

Text announcements will be sent in the channel as messages with only plain text.
To create and send a text announcement:

• In the SeaTalk Admin Center, navigate to Application > Announcement.
• Click the channel you want to make an announcement in.
• In the upper right, click Add Announcement. If you want to clone an existing announcement to use as a template, click that announcement and in the upper right, click Duplicate.
• Select the Text type.
• Enter your content. You can only enter plain text.
• Select the audience you want:
  • Notify all audience: send the message to all employees set up in the announcement channel.
  • Notify specified audience: send the message to specific employees that are included in the announcement channel. Click 0 Selected next to the option and select the checkboxes next to the employees you want to include. When done, click Confirm.
• To save a draft to complete later, click Save Draft.
• To preview the announcement, click Preview. In the dialog box, view an example of how the announcement will look to your employees.
• To schedule the announcement to be sent, click Scheduled Send. In the dialog box, click the calendar icon and select a date and time. Click Confirm.
• To send the announcement immediately, click Send.

Send an image announcement

Image announcements will be sent in the channel as an image with no caption or text.
To create and send an image announcement:

• In the SeaTalk Admin Center, navigate to Application > Announcement.
• Click the channel you want to make an announcement in.
• In the upper right, click Add Announcement. If you want to clone an existing announcement to use as a template, click that announcement and in the upper right, click Duplicate.
• Select the Image type.
• Click the Content field and select an image to upload.
• Select the audience you want:
  • Notify all audience: send the message to all employees set up in the announcement channel.
  • Notify specified audience: send the message to specific employees that are included in the announcement channel. Click 0 Selected next to the option and select the checkboxes next to the employees you want to include. When done, click Confirm.
• To save a draft to complete later, click Save Draft.
• To preview the announcement, click Preview. In the dialog box, view an example of how the announcement will look to your employees.
• To schedule the announcement to be sent, click Scheduled Send. In the dialog box, click the calendar icon and select a date and time. Click Confirm.
• To send the announcement immediately, click Send.

Send a custom message announcement

Custom message announcements will be sent in the channel as text. It allows you to include a recipient list in .XLSX file. However, if you don’t have a specific recipient list, it may be more convenient to use the Text type.
To create and send a custom message announcement:

• In the SeaTalk Admin Center, navigate to Application > Announcement.
• Click the channel you want to make an announcement in.
• In the upper right, click Add Announcement. If you want to clone an existing announcement to use as a template, click that announcement and in the upper right, click Duplicate.
• Select the Custom messages type.
• In the Content field, click Download template. This will prompt a download of a .XLSX file.
• Download and open the file.
• In the file, follow the note and enter the message in cell A3. Add your employee email addresses in cell A5 and after. These email addresses must be within the audience selected for the channel. Save the file.
• Click the Content field and select your saved import file.
• To save a draft to complete later, click Save Draft.
• To preview the announcement, click Preview. In the dialog box, view an example of how the announcement will look to your employees.
• To schedule the announcement to be sent, click Scheduled Send. In the dialog box, click the calendar icon and select a date and time. Click Confirm.
• To send the announcement immediately, click Send.

Send an article announcement

Article announcements will be sent in the channel as messages with:

• a cover image;
• your article title;
• the author name;
• a text abstract; and
• a link to your full article.

In an article, you can format text, add links, and add images.
To send an article announcement:

• In the SeaTalk Admin Center, navigate to Application > Announcement.
• Click the channel you want to make an announcement in.
• In the upper right, click Add Announcement. If you want to clone an existing announcement to use as a template, click that announcement and in the upper right, click Duplicate.
• Select the Article type.
• Enter the Article Title and Author’s Name. The article title and author name will be displayed first in the message.
• Enter your content. You can format text, insert links, and add images with the rich text toolbar.
• To display a large image in the announcement, click Upload Cover in the Cover Image field and select the image you want. This will be displayed in the message.
• To include preview text, enter the text in the Cover Abstract field. This will be displayed below the author name in the message.

• Select the audience you want:
  • Notify all audience: send the message to all employees set up in the announcement channel.
  • Notify specified audience: send the message to specific employees that are included in the announcement channel. Click 0 Selected next to the option and select the checkboxes next to the employees you want to include. When done, click Confirm.
• To save a draft to complete later, click Save Draft.
• To preview the announcement, click Preview. In the dialog box, view an example of how the announcement will look to your employees.
• To schedule the announcement to be sent, click Scheduled Send. In the dialog box, click the calendar icon and select a date and time. Click Confirm.
• To send the announcement immediately, click Send.

If you have any feedback, please reach out to the Product Manager at cooper.xuyuan@shopee.com via email or SeaTalk.